Apple’s Annual October Event 2013

Watched the live streaming of Apple’s annual October software and hardware announcements.

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The event began, as always, with CEO Tim Cook talking about the company’s impressive numbers for the past year.

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He then handed the clicker off to Craig Federighi, Senior VP of Software Engineering, to go over OS X Mavericks, Apple’s latest operating software. The two main new features I’ve been waiting for are tabbed finder windows and being able to tag files for easier search.

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Craig surprised everybody when he announced that Mavericks will be a free upgrade to anyone owning a Mac going back as far as Snow Leopard.

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This made everyone in attendance pretty happy. (Apple never really made it’s money from software anyway. Hardware is where it gets most of it’s revenue. So, as cool as a gesture as it was, it won’t affect Apple’s bottom line.)

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Next up was Phil Schiller, Apple’s Senior VP of Worldwide Marketing, to talk about the new, more powerful but less expensive, retina display 13 and 15 inch MacBooks.

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This also made the audience clap. (Does nothing make these people smile?)

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Phil then went on to describe the amazing new Mac Pro that was teased about a few months ago. A beautiful machine that’s definitely geared toward the serious industry professionals.

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Phil was followed by Eddie Cue, Senior VP of Internet Software and Services. He began talking about the new updates to Apple’s iLife suite of apps: iPhoto, iMovie and GarageBand, free to anyone buying a new Apple device.

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He then talked about the updates to Apple’s iWork apps: Pages, Numbers and Keynote, also free to those buying new devices.

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He also demonstrated the real-time collaboration of the iCloud version of Pages.

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All the software announcements finished, Tim Cook came back up on stage to talk about the iPad’s impressive dominance in the tablet market.

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This was getting everybody’s expectation juices flowing since everyone knew there would be a new iPad announcement. He brought back Phil Schiller to introduce the new iPad Air, a name that no one, not even the tech rumor sites, saw coming.

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He went through all the usual improved specs and thinner, lighter design. It truly is an astounding piece of engineering.

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He ended showing the entire family of iPads now available.

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Tim Cook came back on stage to close the event and to thank everyone for attending.

I decided to wait for a few days before upgrading my OS to Mavericks, just to make sure all the initial upgrade kinks were ironed out. All in all, it was a robust event.

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